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Swensen's
About Us

The Minor Food Group began in 1980 with one pizza restaurant in Thailand. Today, it owns, operates or franchises 10 brands and a profitable system of more than 1,000 restaurants and in 13 countries across Asia. In 2008, the Minor Food Group’s system of company owned and franchised restaurants had sales greater than US$ 500 million.

Having owned, operated and franchise, quick service and fast casual restaurants for almost 30 years, the Minor Food Group is expanding internationally by owning and operating its own company owned outlets and by franchising selected brands with partners in various international growth markets.

We consider our core brands to be The Pizza Company, Swensen’s, The Coffee Club and Thai Express because we have the opportunity to expand these brands throughout Asia by developing company owned outlets or franchising. Our core brands have significant growth potential in every market in Asia and we are constantly looking for franchise partners who share our passion for retail food service and want to join with us to successfully expand our brands worldwide.   

  • Please click here for information on opportunities to franchise any of the Minor Food Group’s brands,
Brand
Concept
Company Owned Outlets
Franchised Outlets
Total Outlets
Locations
The Pizza Company Pizza 172 70 242 Thailand, China, Cambodia, UAE, Saudi Arabia, Bahrain, Jordan
Swensen’s Premium Ice Cream 113 109 222 Thailand, UAE, Saudi Arabia, Cambodia
The Coffee Club Coffee/Restaurant 5 198 203 Australia, New Zealand, Thailand
Thai Express Thai cuisine 16 16 32 Singapore, Indonesia, Malaysia, China, Australia, New Zealand, Saudi Arabia, Vietnam
Dairy Queen Soft serve ice cream 219 0 219 Thailand
Sizzler Steakhouse 36 0 36 Thailand, China
Burger King Sandwich 22 0 22 Thailand
Xin Wang Hong Kong Café Chinese cuisine 12 0 12 Singapore
Shokudo Japanese cuisine 5 0 5 Singapore
NewYork New York Western food 8 0 8 Singapore
Other Brands   36 5 41 Thailand
Totals   644 398 1,042  

The Minor Food Group is a 100% owned subsidiary of Minor International which is a company that is listed on the Stock Exchange of Thailand. In addition to owning 100% of the Minor Food Group, Minor International is also a hotel owner, operator and investor with a portfolio of 27 hotels operating in seven countries under the Anantara, Marriott, Four Seasons, Elewana and Minor International brand names.

In 2008, Minor International posted a net profit of more than US$ 55 million and a market capitalization of more than US$ 800 million. Minor International was recently recognized by Asia Money magazine as Thailand’s Best Managed Medium Cap Company for financial and business performance, management strategy and vision, and shareholder value creation.

  • Please click here for information on Minor International,

 

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