The Pizza Company
As the first to introduce international pizza to Thailand back in the early 1980’s, the Minor Food Group has always been recognized as innovators and pioneers in the Asian food service sector with a passion for developing its restaurants into market leaders as compared to all other local and international restaurant brands.
In early 2001, the Minor Food Group launched The Pizza Company in Thailand. It offered Thai consumers a fresh and innovative approach to pizza based on richer and heavier toppings, greater variety with thirty pizza toppings to choose from, an appealing new cheese blend, new appetizers and an overall dining experience unavailable at any of the world’s better known pizza restaurants. From the day of its launch, The Pizza Company has been Thailand’s market leader in both the dine-in and delivery segments with an estimated 70% share of the Thai market.
Having achieved such incredible success in a market where it had to compete with some of the world’s largest pizza brands and most successful retail food service companies, the Minor Food Group found that entrepreneurs and retail food companies across Asia were keen to partner with us to franchise The Pizza Company in other international markets. In 2004, The Pizza Company began to expand and franchise internationally and today it is well on its way to becoming one of the Asia’s best known pizza brands.
At the end of 2009, the Minor Food Group had 244 Pizza Company outlets operating globally with 244 outlets operating in Thailand, China, Cambodia, Saudi Arabia, the UAE, Bahrain and Jordan. The Minor Food Group owns 100% of the Pizza Company brand and its trademarks and continues to expand it globally through the development of both company owned and franchised outlets.
- Please click here for information on opportunities to franchise with the Minor Food Group and The Pizza Company,