Support Provided to Franchisees

With more than 20 years of experience as a franchisor and awards for Food Franchisor of the Year from the Franchise Council of Australia, the Coffee Club knows what it takes to help new franchisees get started in business and support them over many years. With the Minor Food Group franchise team based in Bangkok and the Coffee Club franchise team based in Brisbane, we have the right people and systems needed to support the business needs of a Coffee Club franchisee.

The following is summary of some of the ways in which we support our Coffee Club franchisees.

Food Research & Development: We provide franchisees with recipes and instructions for all Coffee Club menu items while continuously developing ingredients and innovative new products.

Food Quality Assurance: We identify, develop and approve local and international suppliers for all ingredients. We also ensure that ingredients meet quality standards by auditing suppliers and conducting in-store compliance checks.

Restaurant Operating Practices: We provide continuously updated Coffee Club operations manuals that define standard operating procedures that reflect the latest equipment, menu items, technologies, safety and health standards, etc. We also implement Quality, Service and Cleanliness (QSC) and Mystery Customer audit processes.

Restaurant Operations:  We provide on-site assistance as needed both before and after franchisees open their first Coffee Club outlets.

Restaurant Décor and Design: We provide regularly updated restaurant décor and design guidelines meet Coffee Club’s system standards. We also approve suppliers of equipment, fixtures, fittings, uniforms, menus, utensils and signage, etc.
 
Training: We provide staff with training on all aspects of Coffee Club’s operation including shop management, staff training, cost control, purchasing, store layout, product preparation, internal ordering, etc.

Marketing: We work with franchisees to develop marketing plans with detailed strategies for promoting Coffee Club during initial launch and in the years that follow. We advise and consult with franchisees regularly on marketing and make advertising and promotional materials available.

Financial Reporting: We advise franchisees on the communications systems, software programs and services need to operate multiple Coffee Club restaurants. We advise on daily, weekly, monthly, and quarterly financial reporting systems and formats.