With 30 years of experience as a restaurant owner, operator, franchisee and franchisor, we know what it takes to help franchisees successfully start their businesses and support them over many years. We have the right people and systems needed to support the business needs of a Swensen’s franchisee.
The following is summary of some of the ways in which we support our Swensen’s franchisees.
Food Research & Development: We provide franchisees with recipes and instructions for all Swensen’s menu items while continuously developing ingredients and innovative new products.
Food Quality Assurance: We identify, develop and approve local and international suppliers for all ingredients. We also ensure that ingredients meet quality standards by auditing suppliers and conducting in-store compliance checks.
Restaurant Operating Practices: We provide continuously updated Swensen’s operations manuals that define standard operating procedures that reflect the latest equipment, menu items, technologies, safety and health standards, etc. We also implement Quality, Service and Cleanliness (QSC) and Mystery Customer audit processes.
Restaurant Operations: We provide on-site assistance as needed both before and after franchisees open their first Swensen’s outlets.
Restaurant Décor and Design: We provide regularly updated restaurant décor and design guidelines meet Swensen’s system standards. We also approve suppliers of equipment, fixtures, fittings, uniforms, menus, utensils and signage, etc.
Training: We provide staff with training on all aspects of Swensen’s operation including shop management, staff training, cost control, purchasing, store layout, product preparation, internal ordering, etc.
Marketing: We work with franchisees to develop marketing plans with detailed strategies for promoting Swensen’s during initial launch and in the years that follow. We advise and consult with franchisees regularly on marketing and make advertising and promotional materials available.
Financial Reporting: We advise franchisees on the communications systems, software programs and services need to operate multiple Swensen’s restaurants. We advise on daily, weekly, monthly, and quarterly financial reporting systems and formats.
