Our Thai Express concept is inspired by the needs of customers who want to dine amidst a relaxed yet contemporary ambience with no strict rules on decorum while enjoying fantastically authentic Thai cuisine and at very reasonable prices.

We have taken a bold interpretation of Thai cuisine by combining the usual exotic positioning of fine dining restaurants with the traditional communal dining style found everywhere in Thailand. But, we have been successful as proven in the 27 restaurants in nine countries (Australia, China, Indonesia, New Zealand, Malaysia, Singapore, Saudi Arabia, Vietnam and Mongolia) achieved in five years. Our appeal has now achieved a global standing amongst customers from a myriad of countries.

Thai cuisine holds tremendous potential. It has a history of more than 500 years and has continually been riding on the crest of popularity globally. In many countries, Thai cuisine is becoming the dominant force in Asian cuisine. ThaiExpress has read this phenomenon well and we have created a winning formula that exploits this growth market of Thai cuisine. This is a ground floor opportunity in a segment with high market penetration and popularity.

Tap into a franchising system that has been formulated, tried and tested with one objective in mind – to make franchisees profitable. Our highly systemised franchise operating and management systems as well as mentoring programmes ensure that franchisees enjoy lowered business risk and a strong support structure.