| The
heritage of The Pizza Company is traced back to the early
1980's when the company by the same name was founded to
bring the first international pizza experience to Thailand.
This company and the people who ran it became recognized
as innovators and pioneers in the Asian food service sector
with a passion for developing their people and their restaurant
into market leaders measured not by local standards, but
against the best in the world.
 In
early 2001, The Pizza Company made its market debut
in Thailand against a pizza brand that it had previously
built into the international leader with a market share
of over 95%. It offered the customer a fresh and innovative
pizza approach based on richer and heavier toppings,
greater variety with thirty pizza toppings to choose
from, an appealing new cheese blend and new appetizers
to enhance the dining experience.
From day one of
its launch, The Pizza Company has been Thailand's market
leader in both the dine-in and delivery segments with
a collective share estimated at 70% at the end of 2001.
Both its' pizza and service have consistently been recognized
by the customer as the best in the market. Not resting
on its early laurels, The Pizza Company has continued
to innovate with new toppings such as spicy Tom Yum
Kung and Japanese Tempura that have clearly marked it
apart from its competitors
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